Lori Senecal Takes The Reigns At CP+B

Lori Senecal has proven her worth in leadership positions for a long time now so it doesn’t come as much of a surprise that she is to step up as the Global CEO of the Ad agency Crispin Porter + Bogusky (CP+B). Senecal will play a vital role in the worldwide expansion and overall growth of the company as well as coordinating with the eight major international offices for smooth functioning. She will also be in charge of making changes to promote the overall development of the business. Senecal has always had a penchant for keeping up with the latest innovations in technology all over the world and she can now leverage this to take CP+B to dazzling new heights. This new addition to the already solid team that is CP+B will provide further momentum for expansion, a tangent that the company has stayed on judging by their recent win of the Infiniti creative account globally.

Senecal considers it a rare honor to be personally asked to work at the CP+B team alongside Chuck Porter, by Porter himself. She is looking forward to being a part of the worldwide growth of the agency, through working together with the exceptionally skilled workforce across regions.

Senecal has created key associations, quickened worldwide office development, made radical new business divisions and drove various blue chip accounts; the likes of which include Coca-Cola, BMW and Nestle through the span of her vocation. In her part as CEO of the MDC Partners organization, a position she will hold while with CP+B, she has worked intimately with the administration of offices that speak to the best development executives and effect inside the MDC Partners family. She changed the organization from a 250-person strong local office to a 900+ workforce driven, profoundly inventive, overall firm with office specialty units fixated on innovation, content creation and start-up ventures while with kbs+ as as global head. Preceding kbs+, she worked with McCann-Erickson Worldwide as President of their New York office. While here, she held top positions in leadership in regions such as innovation, strategic planning and leadership of accounts. Senecal got onto the MDC Partners board in 2014 and was also put on the pedestal of a Woman to Watch by the publication ‘Ad Week’. Senecal has been given much public credit countless number of times for her impressive work including being credited at the AWNY Game Changer ceremony, snapping up the Quantum Leap award which is given for innovation and leadership.

This information was originally mentioned on Linked In.

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